Privacy Policy

This policy was last updated May 24, 2018

Who We Are

Our website address is: https://www.sunfunoutfitters.com

This Web site is operated by Sun Fun Outfitters, LLC (collectively, “Sun Fun Outfitters,” “we”, “our” or “us”). Sun Fun Outfitters, LLC understands the importance of our customers’ privacy. Our Privacy Policy tells you what information we collect when you visit our Web site, how we use, share and protect it, what choices you have about how the information is used, and how you can access and update that information. If you do not agree to this Privacy Policy, please do not use this Web site. This Privacy Policy applies to personally identifiable information collected on the Web site where this Privacy Policy is posted. By using the Services, you agree to the terms and conditions of this Privacy Policy and consent to our collection, use and disclosure of your personal information in the manner set out below.

Certain aspects of this Privacy Policy also apply to the personally identifiable information we collect offline.

For purposes of this Privacy Policy, “personally identifiable information” means information that identifies a particular individual, such as name, postal address, e-mail address, and phone number. When other information, such as e-mail newsletter choices, magazine or product purchases, or consumer product preferences, is directly associated with personally identifiable information, this other information also becomes personally identifiable information.

All content contained on the site, products and services are intended for general audiences and are NOT directed to children. We do not knowingly permit children under age 13 (in the United States) or age 16 (in the EEA) to register for any content, product or service. We do not knowingly collect, use or disclose personal information about users under age 13 (in the United States) or age 16 (in the EEA), except as permitted by law.

Information Collection

Personally Identifiable Information We Collect: There are many features on this Web site for which no registration is required. However, if you are interested in obtaining information, products or services from Sun Fun Outfitters, LLC, or in participating in certain activities on this Web site (such as making an online purchase, (or participating in sweepstakes, contests, surveys, or certain special initiatives), you may need to provide us with information about yourself. For example, if you order a product from us, we ask for your name, postal address, e-mail address, telephone number and your credit card number. If you are ordering a product as a gift for another person, we will ask you for that person’s name, postal address and phone number in order to enable us to deliver the gift to the recipient. If you participate in an activity such as a survey or sweepstakes, we may also ask you to provide other types of information such as gender and personal interests, which we may associate with personally identifiable information. In addition, we may combine personally identifiable information that you have provided to us with other information that is publicly available or that we receive from other reputable sources.

We ask that you not send us, and you not disclose, any sensitive personal information (such information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the services or otherwise.

Other Information Collected Through Technology

In addition to information you choose to provide to us, we also collect non-personally identifiable information through technology to make our site more interesting and useful to you. For instance, when you come to our site, we collect your Internet Protocol (“IP”) address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider). Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses to collect information regarding the frequency with which our visitors visit various parts of our sites. We may combine this information with personally identifiable information that you have provided to us and/or with other information that is publicly available or that we receive from other reputable sources in order to make our Web site and communications more targeted to your interests.

Our Web site also uses cookies. Cookies are small text files that are stored on a user’s computer and allow web sites to remember information about users. We use cookies for a variety of purposes in order to enhance the quality of our Web site. We use transient (also called “session ID”) cookies to provide continuity from page to page. A session ID cookie expires when you close your browser. We also use persistent cookies. Persistent cookies allow our online store and other parts of our Web site to recognize your browser when you return after your first visit to that part of our Web site. Cookies allow us to personalize your return visits to our site and to save you time during certain activities, such as checking out from our online store. You can choose to remove persistent cookies through your browser options. However, if you do so, your ability to use some areas of our site will be limited, such as our shopping cart feature or online games.

Finally, our Web site uses a variety of technical methods for tracking purposes, including clear gifs (also known as Web beacons). Clear gifs are small pieces of data that are embedded in images on the pages of Web sites. We use these technical methods to tell us what parts of our Web site you have visited or to measure the effectiveness of any searches you may do on our site. These technical methods may involve the transmission of information directly to us or to a service provider authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our visitors who have agreed to receive e-mail from us, to determine whether our visitors have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be combined with information that is personally identifiable so that we can make our Web site, and any e-mails you have agreed to receive, more interesting to you.

Third-Party Advertisements

Advertisements that appear on this Web site are delivered to you by our web advertising partner(s). Information about your visits to this site, such as the number of times you have viewed an ad (but not your name, address or other personally identifiable information) is used to serve ads to you. In addition, we share Web site usage information about visitors to our sites with our web advertising partners for the purpose of managing and targeting advertisements and for market research analysis on our site and other sites. None of this information is personally identifiable information. These partners and third-party advertisers who place advertisements on our Web site may also use cookies and Web beacons to collect non-personally identifiable information when you click on or move your cursor over one of their banner advertisements. Once you have clicked on an advertisement and left our Web site, our Privacy Policy no longer applies and you should read the privacy policy of the advertiser to see how your personally identifiable information will be treated on its site.

Information Use

Sun Fun Outfitters, LLC may use your personally identifiable information to deliver the products and services that you request, enhance your experience on our site, provide you with informational and/or promotional materials that you might find interesting, and for internal business analysis and other business purposes consistent with this policy. These uses may generally be categorized as relationship maintenance uses and promotional uses. We describe these uses in more detail below.

Relationship Maintenance Uses

Sun Fun Outfitters, LLC uses your personally identifiable information to maintain and manage your account, deliver services that you have requested, and generally enhance your experience on our Web site. Collectively, we refer to these types of uses as “Relationship Maintenance Uses,” and they include all of the ways in which we use your personally identifiable information to maintain and manage our relationship with you that do not involve sending promotional materials. Examples of Relationship Maintenance Uses include, but are not limited to:

  • Processing and tracking your product orders
  • Providing the services you request
  • Contacting you about the status of an order
  • Sending you any important product performance information
  • Sending you other administrative communications
  • Sending you surveys
  • Sending you updates to our privacy policy
  • Making changes to Web-based features

Promotional Uses

Sun Fun Outfitters, LLC may also use your personally identifiable information to provide you with promotional information about activities, services and products offered by us or selected third parties, including promotional material that you have requested. We strive to select trustworthy, reputable companies who offer high quality products or services of interest to you. (However, you may opt out of receiving promotional communications from us by mail, e-mail, or telephone, as explained below and in the section entitled “Your Choices.” And, we will not share your e-mail address with third parties for promotional purposes unless you consent to such sharing by affirmatively agreeing to it). Examples of promotional uses include, but are not limited to:

  • Providing you with information about travel opportunities
  • Providing you with information about educational opportunities
  • Providing you with promotional materials about Sun Fun Outfitters, LLC products and services
  • Providing you with e-mail newsletters

Sun Fun Outfitters, LLC may provide you with promotional materials by postal mail, e-mail, telephone or other means. You may opt out of receiving promotional communications from us by mail, e-mail and/or telephone as provided in the “Your Choices” section below, and in the case of e-mail, you can always opt out of receiving subsequent promotional e-mails by clicking on the unsubscribe link that we provide in every such promotional e-mail message. Please keep in mind, however, that when you purchase or request products or services from Sun Fun Outfitters, LLC or our Retailers and Distributors, promotional materials may accompany delivery of that product or service. Any opt-outs that you may make will therefore not apply to these materials because they accompany products or services that you have requested.

Information Sharing and Disclosure

We take very seriously our responsibility to maintain your privacy with respect to your personally identifiable information. We will therefore share that information only with the following entities, and only in the manner described below.

Service Providers

Sun Fun Outfitters, LLC contracts with other companies to provide certain services on our behalf, including credit card processing, shipping, e-mail distribution, and promotions management. We provide these companies only with the information they need to perform their services, and they are permitted to use the information only for that specific purpose or as required by law, unless any additional use or sharing of the information is separately permitted under another provision of this Privacy Policy.

Sun Fun Outfitters, LLC Licensees

We may share your personally identifiable information with third parties that offer products and/or services under or in association with brand names of Sun Fun Outfitters, LLC. These third parties are called “licensees,” and some examples include, but are not limited to:

  • Tour operators that offer expeditions using equipment and/or materials under the Sun Fun Outfitters, LLC brand name
  • Rental operators that promote water activities supported by Sun Fun Outfitters, LLC

You can tell when a licensee offers one of our products or services, because the Sun Fun Outfitters, LLC name appears on the product or on materials describing the service, or the licensee’s name appears jointly with ours. The licensees are restricted by contract from using your personally identifiable information that we share with them for any marketing or promotional purpose that is not related to their Sun Fun Outfitters, LLC licensed product or service. To protect your rights, the use of your personally identifiable information by our licensees is subject to the same opt-out rights (and limitations upon those rights) that apply to the use of personally identifiable information by Sun Fun Outfitters, LLC and that are described below in the section entitled “Your Choices.” However, if you choose to access or purchase a product or service that is offered by one of our licensees, that licensee may in some cases then collect your personally identifiable information subject to its own privacy practices. Because we do not control the privacy practices of our licensees, you should review their practices before you choose to access their products and services.

Co-Branded Partners

Sun Fun Outfitters, LLC may share your information with our partners when you engage in certain activities on our sites that they co-sponsor, such as purchasing products or services offered by our partners, electing to receive information or communications from our partners, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by our partners. Sun Fun Outfitters, LLC may also share your personally identifiable information when you respond to promotional materials from Sun Fun Outfitters, LLC that authorize our partners to use your personally identifiable information for purposes such as sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. We refer to all these activities and requests as “Co-Branded Activities.” When you participate in Co-Branded Activities, you will either be required or asked to agree that the sponsor or partner may use your personally identifiable information in accordance with the sponsor or partner’s privacy practices.

Other Third Parties for Promotional Purposes

Sun Fun Outfitters, LLC may share your personally identifiable information with other selected third parties so that they may send you promotional materials about goods and services that they offer. When we share your information for promotional purposes, we attempt to select only reputable companies that offer high-quality products and services. You have the opportunity to opt out of our sharing your personally identifiable information with these selected third parties for promotional purposes, as described below in the section entitled “Your Choices.” And we will not share your e-mail address with third parties for promotional purposes unless you consent to such sharing by affirmatively agreeing to it on our e-mail newsletter registration page or elsewhere.

Legal Purposes; Business Transactions

Sun Fun Outfitters, LLC may disclose any user or customer information, including personally identifiable information, when we believe that doing so is required by law; may be necessary to protect the property, rights, or safety of ourselves, visitors to our Web sites, or other persons; or will help to enforce any terms of use or contest, sweepstakes, promotions, games or other rules. It may also be necessary to disclose our customers’ personally identifiable information to third parties, such as credit card companies, to help resolve disputes that arise in the ordinary course of business. Sun Fun Outfitters, LLC may also transfer user or customer information, including personally identifiable information, in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale.

Aggregate Information (non-personally identifiable)

Sun Fun Outfitters, LLC may share with third parties aggregated information about you and other visitors to our Web site. When we do this, however, we make any personally identifiable information non-personally identifiable by combining it with information about other individuals or by removing characteristics that make the information personally identifiable to you. We share this information in order to improve our Web site and develop content and services that we hope will be of interest to you.

Analytics

We may participate with third party analytics partners to monitor and analyze Web traffic and to keep track of user behavior on this site.

Google Analytics (Google) – Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of this site, to prepare reports on its activities, and to share them with other Google services.

Information collected: cookie and Usage Data. Visit Privacy Policy at https://www.google.com/intl/en/policies. You may opt-out of the Google Analytics service with the Google’s Browser Add-on that’s available at https://tools.google.com/dlpage/gaoptout.

Your Choices

We understand the importance of protecting our customers’ privacy, and we therefore provide you with the opportunity to opt-out of having your personally identifiable information used or disclosed for certain purposes. Receiving promotional communications from Sun Fun Outfitters, LLC, including our Affiliates and our licensees, is optional. If you do not wish to receive promotional communications from Sun Fun Outfitters, LLC, including our Affiliates and our licensees, please call or write to us at the address below.

As described elsewhere in this Privacy Policy, it is also optional to allow us to share your personally identifiable information with selected reputable third parties so that they can provide you with promotional communications. If you do not wish us to do so, please call or write to us at the address below.

In some cases, you may ask us to stop accessing, storing, using, and otherwise processing your information where you believe we don’t have the appropriate rights to do so. For example, if you believe an account was created for you without your permission or you are no longer an active user, you can request that we delete your account as provided in this policy. Where you gave us your consent to use your information for a limited purpose, you can contact us to withdraw that consent, but this will not affect any processing that has already taken place at the time. You can also opt-out of our use of your information for marketing purposes by contacting us, as provided below. When you make such requests, we may need time to investigate and facilitate your request. If there is delay or dispute as to whether we have the right to continue using your information, we will restrict any further use of your information until the request is honored or the dispute is resolved, provided your administrator does not object (where applicable).

Write to us at:
Sun Fun Outfitters, LLC
1669 SE South Niemeyer Circle
Unit 108
Pt. St. Lucie FL 34952

PLEASE include your name, address, telephone number, e-mail address and a note of instructions.

E-mail us at: info@sunfunoutfitters.com

Website: https://www.sunfunoutfitters.com

You may choose to opt-out of any communications from Sun Fun Outfitters by filling out our opt-out form found here: https://www.sunfunoutfitters.com/sun-fun-outfitters-opt-out-form/

Your request and choices may be limited in certain cases: for example, if fulfilling your request would reveal information about another person, or if you ask to delete information which we or your administrator are permitted by law or have compelling legitimate interests to keep.

If you have and account on Sun Fun Outfitters, you have the option to update your profile information within your profile settings and modify content that contains information about you using the editing tools associated with that content.

As noted earlier in this Privacy Policy, Sun Fun Outfitters, LLC will not share your e-mail address with third parties for them to send you promotional communications unless you have opted in to such use. If you have previously opted in to such use, you may use the address and phone number above to notify us that you no longer wish to have us share your e-mail address with selected third parties for promotional purposes.

Because we plan our communications in advance, it may take several weeks for your request to become effective. If, due to human error, you continue to receive our communications, please contact us again and we will make every effort to correct the situation.

Links to Other Sites

We may provide links on our Web site to other sites we think you will enjoy. These sites operate independently of Sun Fun Outfitters, LLC and have established their own privacy and security policies. We encourage you to be aware when you leave our site and to read these policies at any site you visit.

Information Security and Collection of Personal Financial Information

The security and confidentiality of your information is extremely important to us, and we take a number of steps to safeguard any personally identifiable information or credit card information that you provide to us. We use data encryption technology to help protect against loss, misuse or alteration of your personal information. Secure Socket Layers (SSLs) encrypt the information sent between your computer and our database. However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy. Sun Fun Outfitters, LLC uses an unaffiliated payment service to enable you to purchase a product or make payments on a third-party payment service provider website (“Payment Service”). If you wish to purchase a product or make a payment using a Payment Service, you will be directed to a page operated by that Payment Service. Any information that you provide to a Payment Service will be subject to the applicable Payment Service’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any Payment Service’s use of information collected through any Payment Service.

Personally Identifiable Information Contained in User Content

Some sections of our Web site may allow users to post or transmit messages, comments, screen names, computer files and other materials. Sun Fun Outfitters, LLC does not monitor such transmissions, and therefore cannot be responsible for any personally identifiable information or other information that may be contained in such transmissions.

Children’s Privacy

We do not knowingly permit children under age 13 (in the United States) or age 16 (in the EEA) to register for any content, product or service. We do not knowingly collect, use or disclose personal information about users under age 13 (in the United States) or age 16 (in the EEA), except as permitted by law. Should a child whom we know to be under age 13 (in the United States) or age 16 (in the EEA) make known to us his or her personally identifiable information, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personally identifiable information.

Changes in this Privacy Policy

We may amend this Privacy Policy at any time. If we make any material changes in the way we collect, use, and/or share your personally identifiable information, we will notify you by sending you an e-mail at the last e-mail address that you provided us and/or by prominently posting notice of the changes on the Web sites covered by this Privacy Policy. In any event, changes to this Privacy Policy may affect our use of personally identifiable information that you provided us prior to our notification to you of the changes.

Location of Data

The Services are hosted in and managed from the United States. If you are a user located outside the United States, you understand and consent to having any personal information (which may include information collected through the use of cookies and other technologies, as described above) processed in the United States or in any other country in which we have facilities or in which we engage service providers. United States and other countries’ data protection laws may not be the same as those in your jurisdiction. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in the United States may be entitled to access your personal information.

We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

Data Retention

We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

Remember that even after you cancel your account, or if you ask us to delete your personal information, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services. Because of the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers for some time after cancellation or your request for deletion, for fraud detection or to comply with applicable law or our internal security or recordkeeping policies. It may not always be possible to completely remove or delete all of your information due to technical constraints or, contractual, financial or legal requirements.

GDPR and the European Economic Area

If you are a resident of the European Economic Area (“EEA”) and the Services are targeted to you, please note that the EU General Data Protection Regulation (GDPR) is a new comprehensive data protection law that updates existing EU laws to strengthen the protection of “personal data” (any information relating to an identified or identifiable natural person, so called “data subjects”) in light of rapid technological developments, the increasingly global nature of business and more complex international flows of personal data. The GDPR replaces the current patchwork of national data protection laws with a single set of rules, directly enforceable in each EU member state. The GDPR takes effect on May 25, 2018.

We may need to collect and process the types of Personal Information listed above in order to provide the Services to you or because we are legally required to do so. If you do not provide the information that we request, we may not be able to provide you with the Services. We may use the Personal Information for our legitimate business interests, including those listed above.

We do not knowingly permit children in the EEA under age 16 to register for any content, product or Service. We do not knowingly collect, use or disclose personal information about users under age 16, except as permitted by law.

If you would like to receive an electronic copy of your Personal Information for purposes of transmitting it to another company, you may contact us at:

Sun Fun Outfitters, LLC
Attn: Marketing Services – Privacy
1669 SE South Niemeyer
Unit 108
Pt. St. Lucie FL 34952

Regarding the section entitled “Data Retention” above: We keep your Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include (i) for as long as we have an ongoing relationship with you and provide the Services to you; (ii) as required by a legal obligation to which we are subject; or (iii) as advisable in light of our legal position (such as in regard of applicable statutes of limitations, litigation, or regulatory investigations).

You may contact us at info@sunfunoutfitters.com with any questions about this privacy policy.

You may choose to opt-out of any communications from Sun Fun Outfitters by filling out our opt-out form found here: https://www.sunfunoutfitters.com/sun-fun-outfitters-opt-out-form/

You may lodge a complaint with a supervisory authority competent for your country or region.

Contact Us

If you have questions or wish to send us comments about this Privacy Policy, please write us at:

Sun Fun Outfitters, LLC
Attn: Marketing Services – Privacy
1669 SE South Niemeyer
Unit 108
Pt. St. Lucie FL 34952

https://www.sunfunoutfitters.com